As chief marketing & communications officer, Tenten will be responsible for strategic objectives in the areas of branding, marketing and communications. Her areas of responsibility also include the implementation of digital platforms for customer relationship management. Tenten has more than two decades of experience in developing marketing and communications strategies implementing brand to demand engagement models, most recently serving as vice president and CMO for Europe, Middle East and Africa at IBM.
“I am looking forward to bringing my knowledge and experience to Mann+Hummel so our brand and customer engagement system delights customers at each step of their journey for cleaner mobility, cleaner air, cleaner water and cleaner industry,” said Tenten.
“I am pleased that with Géraldine Tenten we have been able to recruit an experienced leader with proven success and expertise in the areas of marketing, communications, and digital transformation," said Kurk Wilks, president and CEO of Mann+Hummel. “She will further establish our company as a global leader in filtration and drive the transformation of our organization focusing on developing new business opportunities and customer experience for Mann+Hummel.”
The French-born Tenten reports directly to Wilks.
Tenten succeeds Mann+Hummel’s CMO Gudmund Semb, who is retiring. “I wish Géraldine every success in her upcoming tasks. She can build on a highly motivated and experienced global team,” said Semb.
"I would like to personally thank Gudmund for his excellent and dedicated service to our organization,” said Wilks. “Over the past four years, he has served as Mann+Hummel Group CMO, defining and executing our corporate brand and communications strategy. Alongside his team, he has led the transformation of our digital customer ecosystem through centralized initiatives and platforms. Gudmund's implementation of performance-driven marketing programs, centered on understanding and meeting customer needs and his emphasis on measurable and accountable marketing investments has become company principal. Gudmund has my best wishes for the future."
