The two companies recently celebrated the first anniversary of their water purification business cooperation. Haier became a partner of Dow’s FILMTEC RO Ingredient Branding Program in January 2013, when it was authorised to use the FILMTEC RO Inside composite logo for both its water filtration products, and within its marketing materials.
The residential FILMTEC RO components involved in the new agreement are US-made products, processed from fully automated and highly efficient production technologies.
“The cooperation between Haier and DW&PS worked out very well over the last year, and we look forward to continuing our collaboration to provide safer, healthier drinking water to China,” said Lance Johnson, Asia Pacific commercial director, Dow Water & Process Solutions.
“Thanks to the great support from Dow, Haier’s water purification business was able to develop very rapidly in 2013,” said Guinan Qu, Haier water purification business head. “The signing of the new cooperation agreement not only concludes a year of successful cooperation between the businesses, but also confirms our mutual commitment to providing quality water purification products to China. The cooperation will help contribute to the development of the industry, rising water purification standards, and structuring a new industry landscape.”
Dow and Haier will also explore opportunities for cooperation in the area of commercial water purification. Drinking water safety and sustainability themed corporate social responsibility campaigns are also under discussion.