Through PT Mann and Hummel Filtration Indonesia, which is based in West Jakarta, Mann+Hummel is aiming to achieve better market penetration in the region. The warehouse of a logistics service provider, with whom the new branch is cooperating, is strategically located near Jakarta.
The new branch will cover the key regions of Bali, Borneo, Java, Papua, Sulawesi and Sumatra.
"By expanding our presence in Indonesia, we are strengthening sales and logistics in the automotive aftermarket and promoting competitiveness in expanding our customer base and distribution channels,” said Serdar Volkan Dogan, Automotive Aftermarket Rest of Asia Director at Mann+Hummel. "Our aim is to offer customers in Indonesia customized filtration solutions. Our local sales and customer support team will enable us to be much closer to our customers and to understand and serve their needs even better."
Mann+Hummel says Indonesia, with a population of 275 million, accounts for over 50% of the total potential for filtration in the Southeast Asian automotive aftermarket, which was the decisive factor for the expansion in this region.
Simon Frick, Senior Vice President Automotive Aftermarket AMEA, emphasizes the importance of the new branch: "This move fits seamlessly into our commitment to the region. We are convinced that it will strengthen our position in Indonesia. Our aim is to generate sustainable growth here and achieve market leadership throughout Asia."
In the medium term, Mann+Hummel plans to expand its business in Indonesia and offer filtration solutions for clean air and clean water in addition to the automotive sector.
With over 80 locations worldwide, Mann+Hummel currently has a prominent presence in China, India, Korea, Singapore, Thailand, as well as in Australia.
