IFAT press preview is well-attended and attracts new launches

Exhibitors met with journalists at the media dialogue.
Exhibitors met with journalists at the media dialogue.

Over 80 international journalists were given the opportunity to discuss what IFAT exhibitors will showcase at the May 5-9 event with representatives of the companies themselves during a special ‘media dialogue’ in Munich this week. 

The event was held at the Messe München showgrounds, which will also stage the trade fair for water, sewage, and waste and raw materials management this spring. 

Among major announcements from companies such as BASF and Grundfos it was revealed that Germany’s prestigious GreenTec Awards – which rewards ecological and economical commitments by companies – will be hosted by Messe München the evening before IFAT opens.

BASF launched its new cationic powder flocculant range WITH Zetag Ultra for high dewatering performance at low dosage rates.

“Today’s industrial and municipal water treatment plants are challenged to achieve maximum performance under increasing cost pressure.” said Marcus Fuest, BASF global industry marketing water solutions, who attended the media dialogue to launch the solid/liquidation separation advance in person. 

“Zetag Ultra has proven its excellent performance in a variety of extensive plant trials worldwide. Our customers report that cake solids of dewatered sludge increased in average by 15%. Other customer cases show a significant dose saving of up to 20%.”

Grundfos was equally newsworthy, with its plan to launch ‘new key developments’ to its Optomised Water Solutions at IFAT.

“We are raising the bar for sustainable product solutions within energy efficiency and water,’’ said Tao Bindslev, Grundfos’s group vice president. 

A new Demand Driven Distribution Controller helps reduce water leakage losses and gives ‘unbeatable efficiency’, and building on its 2012 IFAT launch – the company’s SE/SL heavy duty wastewater pumps with S-tube impeller – the company will reveal a new range extension within the SE/SL portfolio at this year’s event. 

As well as meeting company representatives, journalists attended an expert panel discussion on ‘Water and wastewater management in Eastern Europe – opportunities for SMEs’ and enjoyed a Bavarian Evening at Munich’s Augustiner-Keller on the evening of the two-day event.