Blueair offers professional grade air purification for homes

Unilever’s Blueair has unveiled its most advanced and powerful air purifier to date – the Classic Pro.

Classic Pro is the only air purifier with PhotonPure lighting technology that deactivates germs
Classic Pro is the only air purifier with PhotonPure lighting technology that deactivates germs - Photo: Business Wire.

Building on the company’s award-winning Classic family of air purifiers, the new model is re-engineered with multi-layer filtration technology to deliver 40% more performance than before and cleanse the air in rooms up to 1,413 sq ft in as little as 30 minutes.

Blueair has engineered Classic Pro to provide long-lasting, advanced protection against indoor air pollutants. Equipped with Blueair’s proprietary HEPASilent dual filtration technology, the Classic Pro can quickly capture 99.97% of particles as small as 0.01 microns in size. Blueair says that the unique filtration process delivers more clean air faster while using less noise and energy than HEPA filtration alone.

For an added layer of protection against particulates, the Classic Pro is the first air purifier to bring the patent-pending PhotonPure lighting technology to consumers’ homes. Previously only used in medical settings, this professional pioneering lighting technology targets the main filter’s surface with a safe violet light to reduce up to 91% of harmful viruses and bacteria trapped on the filter to prevent recirculation into the air. This visible protection is different from ultraviolet-C (UVC) lighting typically seen in air purifiers, as PhotonPure operates in a visible wavelength of 405nm compared with traditional UVC. The PhotonPure antibacterial lighting technology can ensure long-term, effective usage of the Classic Pro without degrading the air purifier’s filter materials and performance over time. The Classic Pro has a visible blue light that can be seen behind the filter, turning on every 10 minutes.

“Breathing in clean air is the cornerstone of a healthy life, and we designed the Classic Pro to bring professional grade, comprehensive protection to the homes of consumers,” said Andy Lu, CEO of Blueair. “This combination of industry-first advanced filtration technology and easy-to-use operation enacts a world of difference in our users' overarching wellness journey. The Classic Pro not only grants consumers more control of their health, but it also enables them to focus on enjoying their everyday life.”