The new application centre will offer product demonstrations and trial runs and serve as a training facility for customers, distributors and staff.
Customers from the biopharmaceutical industry can now test the latest Sartorius products for cell cultivation, media and buffer preparation, sterile filtration, cross-flow purification, membrane chromatography, virus clearance and aseptic processing. For laboratory customers, the new application centre will showcase Sartorius’s entire range of lab instruments and consumables from balances, moisture analyzers, pipettes and water purification systems to filters and products for microbiological testing and quality control.
Michael Melingo, a member of the Sartorius Group Executive Committee who is in charge of marketing, sales and services for Sartorius’s lab business, underlined the importance of Shanghai as a strategic and geographical hub for Sartorius in Asia. “Located close to our customers’ R&D centres in Shanghai and other biotech hotspots like Seoul, Tokyo and Singapore, our application centre is the place to be for top scientists to talk about the latest industrial and technological trends.”
Dr Jörg Lindenblatt, Sartorius senior vice president of sales Asia/Pacific for Bioprocess Solutions, emphasized the practical approach of the application centre. “Our application center is not just a showroom for our extensive range of lab and bioprocess products. We invite our customers to gain hands-on experience with our technologies during training and demonstration. By doing this, we can demonstrate the benefits of the high degree of seamless integration of the newest state-of-the-art technology for biotech manufacturing.”