“The goal is to elevate the core attributes of our company brands to keep pace with the strong, double-digit growth we’ve experienced since the management buy-out in 2014,” said Keith White, president and CEO of Fibrix. “Our new corporate identity reflects the collective pride, energy and drive we feel as a premier nonwovens manufacturer capable of serving local, regional and global companies.”
The new Fibrix name is part of an on-going rebranding strategy which includes the launch of a new website www.fibrix.com, the consolidation of legacy business brands, and a comprehensive revitalization of existing product brands.
Headquartered in Conover, North Carolina, Fibrix manufactures precision-crafted, nonwoven materials in the United States for filtration, furniture and bedding, industrial and craft markets.
