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New brand aims to increase Champion's penetration

The new brand's logo
The new brand's logo

Champion Laboratories (Europe) has announced the launch of the new FRAM Industrial brand which has been created to further increase penetration of its industrial and gas turbine filters into Europe, Middle East and Africa.

The brand is designed to underpin the range of air filtration products, whilst reinforcing quality and dependability across a wide range of applications, with the branding providing commitment to the development of future air filtration technology and customer service.

“This is an exciting time for Champion Laboratories as we unveil the new branding” said marketing manager Neil Curtis. “As a global company we have over 60 years of filtration experience to support the new branding and I am eager to transfer this expertise to both current and future customers through the launch of a new website and through our business development managers in the Middle East and Europe”

The FRAM Industrial brand will spearhead the company’s new approach to customers, as well as generating sales growth in established markets in the UK, mainland Europe, Middle East and Africa.

Based in Mansfield, Nottinghamshire, UK, Champion Laboratories (Europe) has been committed to the advancement of industrial air filtration technology for more than 40 years. Formed in 1972 and formerly known as Eurofilter (Air Filters) until 2010, when the company name was changed to Champion Laboratories.

In 2011 Champion Laboratories Inc. was combined with FRAM from Honeywell CPG to form the FRAM Filtration Group, which is a division of the US$1.5bn UCI FRAM Filtration Group.