The company says the funding will enable it to scale its microplastic filtration technology and accelerate its roadmap of solutions for commercial and industrial applications.
The round was led by S2G Ventures, the direct investment team of Builders Vision, and SOUNDWaves, the sustainability-focused investment vehicle backed by actor Ashton Kutcher and entertainment manager Guy Oseary. Kate Danaher of S2G Ventures and Katherine Keating of SOUNDWaves will both join Matter’s expanded board of directors. Additional investment came from Hollywood A-lister Leonardo DiCaprio-backed consumer climatetech fund Regeneration.VC, and Katapult Ocean, which has made a significant follow-on investment via its new Deep Blue Fund since co-leading the Seed investment round, along with a small number of strategic investors.
“Matter’s vision is to live in a world without micropollutants. We are dedicated to building the necessary tools, techniques, and scalable solutions to drive this transformation,” said Adam Root, founder and CEO of Matter. “We knew from the start that as a small company intent on tackling this global problem, we’d need to work with partners who have the scale, vision and resources to help us deliver our technology as quickly and effectively as possible. The combined support and expertise of our investors enables us to accelerate our work, moving beyond laundry into industrial-scale applications of our technology, and drive globally meaningful reductions in micropollutant emissions with confidence and speed.”
Matter is working with domestic and commercial laundry appliance manufacturers to integrate its technology into their products ahead of incoming French legislation requiring new domestic and commercial washing machines to be fitted with microfibre filters by January 2025. Matter is also partnering with textile brands and manufacturers to help them better understand and prevent pollution from microfibre fragmentation in the textile manufacturing process.
“As established partners of Matter, we’ve been impressed by the relentless determination and speed at which they’ve been able to develop innovative solutions and demonstrate an instant impact on the industry,” said Kate Danaher, managing director at S2G Ventures. “Continued investment in solutions like the ones Matter provides are critical, if not essential, to ensuring the long-term health of our oceans, and subsequently, the overall health of our planet.”
“Matter’s micro-filtration technology is class-leading and represents a crucial defence against the continuous flow of microplastic pollution from our homes, workplaces and built environments,” said Katherine Keating, managing partner at SOUNDwaves. “Legislation is inevitable given the ecological and health impacts of microplastic pollution that are becoming better understood every day, and we are already working with Matter to realise the commercial relationships required to bring this impact to industrial scales, mitigating thousands of tonnes of plastic materials entering our environment every year from textile production and industrial wastewater processes.”
