Paradise Textiles, which collaborated with Matter on the research and application of the technology for textile manufacturing, will install it in their new sustainable textile facility in Eqypt next year.
Once operational, the plant will serve as a showcase for manufacturers and brands around the world to adopt the new filtration device. The two companies say the solution could reduce microfibre pollution across all 150,000 global textile factories.
Backed by Regeneration.VC, the Leonardo DiCaprio supported climate tech fund, Regen. for Textile Production is designed to stop microfibres from textile production entering waterways.
Powered by Matter’s patented self-cleaning filtration technology, Regen. for Textile Production is a low energy, low cost microfibre capture solution that offers effective wastewater filtration without the carbon impact.
It reduces chemical use, prolongs the life of water reuse systems and significantly cuts operating costs. Matter says this would save millions of kilowatt-hours (KWh) of electricity and reduce carbon emissions by thousands of tonnes annually.
Adam Root, founder and CEO of Matter, said: “We are delighted to collaborate with Paradise Textiles on this groundbreaking project. It will show the fashion industry that a viable solution to this colossal problem of microplastic pollution is within reach. As this technology scales, there will be no reason and no excuse for letting microfibre pollution continue.”
This announcement builds on the launch of Matter’s successful microfibre filter for home laundry systems with BSH, under the brands Bosch and Siemens.
Matter raised US$10 million in their Series A funding round in 2023, and is backed by investors including S2G Ventures, SOUNDwaves, and Regeneration.VC, the climate tech fund backed by DiCaprio.
Leveraging their expertise in textiles and fibre pollution mitigation, Paradise Textiles, part of the Alpine Group, collaborated closely with Matter to explore how this innovation could be adapted and scaled within textile manufacturing.
Lewis Shuler, head of Innovation at Paradise Textiles, said: “Matter’s Microfibre filter presents us with an effective way to reduce the environmental impact of the textile and apparel manufacturing process, whilst also reducing operational costs, which is a real game-changer for the industry.”
Alpine Group is a major producer of materials and apparel, and manufactures for brands including The North Face, Lululemon, American Eagle Outfitters and Puma.
