Micronics unveils new logo

1 min read

The Micronics Engineered Filtration Group has launched a new company logo as part of a strategic rebrand following the recent acquisition of National Filter Media.

Micronics' headquarters in Chattanooga, Tennessee, USA.
Micronics' headquarters in Chattanooga, Tennessee, USA.

“After careful consideration, we are excited to announce our newly designed Micronics brand logo that captures our total engineered filtration solutions vision globally, recognises the legacy and well-known brand equity associated with National Filter Media, and reflects a more modern brand identity for our growing global family of trusted filtration companies,” said Chris Cummins, president and CEO of the Micronics Engineered Filtration Group.

The new Micronics logo - Image courtesy of Micronics.

The globe in the new company logo replaces the previous “O mesh” design dating back to the original company launch in the early 1980s.

“The new Micronics Engineered Filtration group logo incorporates the globe previously associated with National Filter Media. Micronics chose to utilise the accent colour “red” to be fully representative of our strong brands, Filterfab, based in Canada, as well as long-standing dry filtration brand, Southern Filter Media,” said Jason Wettstaedt, senior vice president, Sales and Marketing, for the Micronics Engineered Filtration Group.

The Micronics Engineered Filtration Group now includes Micronics, Southern Filter Media (SFM), CP Environmental (CPE), United Process Control (UPC), AeroPulse, National Filter Media (NFM), Filterfab, Midwesco Filter Resources and Fabricated Filters.