The user interface automatically adapts to the respective device. “Our experience has shown that our customers want to compare and request solutions in a wide variety of situations," Jochen Metzger adds. “For example, if a filter needs to be replaced in a production environment, customers may request it directly from the shop floor via their mobile device." Those who want to take their time researching filtration solutions tend to access the catalogue from their desktop computers. The catalogue allows for targeted searches using categories, such as product group, filter class or usage.
The new Freudenberg Filtration Technologies e-catalogue is the first port of call both for existing customers wishing to order their usual filtration solutions and for new customers looking for the right filter for their individual requirements. “The new product catalogue has a modern look and feel and presents our portfolio of air filters for industrial applications in a user-friendly way,” explains Jochen Metzger, Digital Marketing Specialist at Freudenberg Filtration Technologies.