The FilterEasy delivery service provides homeowners with American manufactured filters, on a customised schedule. The service acts as a reminder for homeowners to change their filters.
“Changing your filters is a pain, you have to remember when to do it, what size you need, and then travel to the store hoping your size is there,” said Thad Tarkington, co-founder and CEO of FilterEasy. “This hassle has pushed most homeowners to rarely changing their filters, which leads to higher energy bills and poor quality air. We figured if we could deliver quality filters at a good price, homeowners would change their filters more often.”
FilterEasy.com launched in spring 2014, and experienced immediate month-over-month growth.
“Consumers have proven they will adopt subscription services that save them time and money, while making life easier,” said Mike Kwatinetz, general partner, Azure Capital Partners. “FilterEasy is infusing a market that has traditionally worked the same way for years, with a more cost-effective means to increasing the health of not just their largest material asset, their home, but also themselves. Because the company educates consumers that changing filters more frequently actually saves them money it is also expanding the market size.”
