'Cutting edge' water purification solution for homes and workplaces launched

Blueblue AB has formed a new company to promote its Bluewater brand and SuperiorOsmosis water purification technology. The company was officially launched at the Aquatech Trade Fair in Amsterdam in the Netherlands this week.

Bluewater’s SuperiorOsmosis addresses consumer fears about the quality of their tap water by efficiently cleaning it of toxins, chlorine, germs, salt, toxic metals, nitrates and fluoride, hard water, arsenic, and poor taste and smell. Managing director Niclas Wullt said: “Bluewater’s innovative and exciting technology allows consumers and commercial kitchens to meet their demands for on-demand clean, uncontaminated water direct from their taps. "Our SuperiorOsmosis water purification technology has been designed to generate clean water 24 hours a day as and when required, using little energy and reducing the water wastage commonly associated with traditional reverse osmosis systems. The advanced Bluewater technology delivers an unmatched clean water delivery rate, an overall performance measurement taking into account capacity, water efficiency and filtration efficiency. "The rocketing sales of bottled water around the planet underline the level of consumer fear about the quality of their tap water, despite the best efforts of public water treatment facilities. By launching our new company, we are informing consumers, business owners, politicians and water facilities that we have the technology to remove practically all known contaminants from tap water and reduce the damaging effects pollutants may have on human health and wellbeing.”