From 2010 to 2015, SBI Energy predicts the water treatment market will grow faster as the residential sector increases at a 7% compound annual growth rate (CAGR) and the industrial/commercial sector increases at a 9% CAGR. The industrial water treatment segment is forecast to drive this market and will exceed $33 billion in global sales by the end of the forecast period. The consumer water treatment market, which is expected to approach $17 billion in global sales by 2015, will grow slower than the industrial market since businesses are recovering faster than consumers.
The rate of growth in the air treatment market is projected to increase, led by the industrial sector, which SBI Energy forecasts will exceed $16 billion in 2015. Asia, particularly China and India, and other regions such as South America, with rapidly expanding economies will see the fastest growth in air treatment products.
Bernie Galing, SBI Energy analyst and author of 'Water and Air Purification Systems and Products: Residential & Commercial', said: “The water treatment market and the air treatment market are vast, varied, and growing worldwide because the earth is obviously not becoming less polluted, not to mention the reality that crowded and unsanitary living conditions can be found everywhere. The market for air and water treatment products is also not saturated. Comparatively few households own an air or water treatment product so the potential market remains large. Being able to develop appropriate marketing messages and product offers help penetrate this market further, particularly as the economy strengthens.”