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Eaton launches personalised website in the US and Canada

Through the website, distributors can order products, learn about new offerings, review recent purchases and use marketing programmes. They will also be able to access and opt-in to training programmes, explore upcoming events, search catalogue information, operate Eaton tools and calculators and talk to experts.

“With [...] the unprecedented growth of our solutions and capabilities, it became even more important to streamline the online experience for distributors,” said Mark Reinders, vice president of channel at Eaton. “The MyEaton website is part of our broader effort to deliver strong planning and marketing programmes to help distributors maximize growth and improve profitability.”