Sweden’s Bluewater water purification has launched its 'cutting-edge' SuperiorOsmosis water cleaners to the residential and professional market in North American. The water purification technology is designed to generate clean water 24 hours a day as and when required, using little energy and slashing the water wastage commonly associated with traditional reverse osmosis systems.

Bluewater is the registered trademark of Blueblue AB, the Swedish company which has produced it.

“Bluewater’s SuperiorOsmosis addresses consumer fears about the quality of their tap water by efficiently cleaning it of toxins, chlorine, bacteria and viruses, salt, heavy metals, nitrates and fluoride, hard water, arsenic, and poor taste and smell,” said Niclas Wullt, Bluewater chief executive.

Speaking at the Bluewater launch at the WQA Aquatech USA trade show in Orlando on 18 March, he added: “Innovated, designed and made in Sweden, Bluewater’s exciting technology delivers an unmatched clean water delivery rate, filtration, capacity and efficiency to help ensure tap drinking water at home, or in professional work environments such as hotel kitchens, is free of micro-organisms and other contamination.”

Bluewater is launching three product lines in the United States, including its SuperiorOsmosis products, the Bluewater Pro and Bluewater Spirit. All Bluewater water purifiers are designed to improve user quality of life, health and wellbeing by removing practically all known contamination from drinking water.

Arene Guo, Bluewater’s North American national sales representative, said the ongoing surge in sales of bottled water around the planet underlines the level of consumer fear about the quality of their tap water, despite the best efforts of public water treatment facilities, many of which were designed several decades ago and are not able  to meet today’s threats.

“By launching in the United States, we are informing American consumers, business owners, politi-cians and water facilities that we have the technology to remove practically all known contaminants from tap water and reduce the damaging effects the likes of hormones and chemicals can have on human health and wellbeing,” he said.


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