Filters from FilterEasy.
Filters from FilterEasy.

The US air filter subscription service FilterEasy has secured US$6.9 million in new funding, led by consumer brand specialists One Better Ventures.

FilterEasy will use the funding to invest in product innovation and development, expand warehouse and fulfillment capabilities, and continue to accelerate growth.

Raleigh, North Carolina-based FilterEasy, which has raised more than US$18 million in funding to date, provides a subscription HVAC air filter fulfillment service using a web-based platform.

One Better Ventures was joined in this latest round by Lead Edge Capital.

“One Better Ventures is known for building mission-driven brands that truly make a difference,” said Thad Tarkington, co-founder and CEO of FilterEasy. “We are excited to have them join us in helping drive sustainable and socially responsible category innovation and product development.”

“We know consumers regularly forget to change their air filters and saw the problems associated with neglecting to change them,” added Kevin Barry, FilterEasy co-founder and COO. “With One Better Ventures’ support, we’re eager to continue solving problems that impact consumers, and we can’t wait to show you what we have in store for the rest of 2018 and beyond.”

“Regularly replacing air filters has the potential to improve people’s lives and the environment. We’ve seen FilterEasy reduce common friction points in the consumer journey,” said John Replogle of One Better Ventures. “There’s a massive opportunity in home air filter subscription service, and FilterEasy is paving the way in this sector.”