Jürgen Eizinger, vice president of Global Business Management Nonwovens at Lenzing.
Jürgen Eizinger, vice president of Global Business Management Nonwovens at Lenzing.
Wolfgang Plasser, head of Global Quality Management & Technical Customer Service at Lenzing.
Wolfgang Plasser, head of Global Quality Management & Technical Customer Service at Lenzing.

The Lenzing Group has appointed Jürgen Eizinger as the new vice president of Global Business Management Nonwovens Division.

In his new role, Eizinger will lead the development and implementation of a range of business strategies with a focus on driving the awareness of the sustainability focused VEOCEL™ brand.

Eizinger succeeds Wolfgang Plasser, who assumes a new role as lead of Global Quality Management (QM) & Technical Customer Service (TCS) to drive Lenzing’s quality control advancement and strategies.

“Jürgen’s extensive experience and industry knowledge will greatly contribute to Lenzing’s nonwovens business and further bolster our leadership team,” said Robert van de Kerkhof, chief commercial officer of Lenzing Group. “With extensive industry experience, Jürgen will enable the VEOCEL brand to grow even stronger with a renewed focus on sustainability and circularity. Jürgen’s global knowledge across sales, expansion strategy and analysis will position him well to bring greater value to Lenzing’s nonwovens business.”

Meanwhile, Plasser will build on his 28 years of experience across technical and commercial aspects of the textile and nonwovens industries to focus on enhancing customer-centric quality management systems and sustainability initiatives.

“Together, Jürgen and Wolfgang will continue to foster Lenzing’s leadership team and advance our industry leadership,” said van de Kerkhof. “Such positive changes will not only help strengthen collaboration with the industry value chain, but also pave the way for greater success for Lenzing in the long run. I am truly excited about the future projects in the pipeline for the VEOCEL brand.”

“Nonwovens is one of the fastest growing industries in the world and Lenzing, through our VEOCEL brand, has continued to deliver our brand promise and our strong commitment towards a more sustainable and circular future for the nonwoven segment,” said Eizinger. “The VEOCEL brand will continue to play a bigger role in Lenzing’s business, offering quality unmatched across the industry.”