Ahlstrom's new logo
Ahlstrom's new logo

The new Ahlstrom logo uses new colours and other visual elements, with the brand promise, Stay ahead.

Ahlstrom says that the new brand identity is the visual expression of the company’s new business strategy.
 
“Following the acquisitions made during the last few years and the recent strategy review, we have worked hard to create 'One Ahlstrom', to ensure that this is a company with strong values and consistent culture and a shared passion for doing things better,” said Jan Lång, Ahlstrom president and CEO. “To crystallize this we also needed to change the way we identify and present ourselves.”
 
The new brand identity follows extensive research among employees and external stakeholders across all the different markets and countries in which the company operates.