Rusco and Vu-Flow appoint new CEO

US water filtration companies Rusco and Vu-Flow have appointed Neal White as their new president and chief executive officer (CEO).

Image: © Chris Titze Imaging -
Image: © Chris Titze Imaging -

White’s background includes over a decade leading multiple business lines and serving as Business Unit Leader/National Sales Manager at Pentair and most recently as the Sales Director for North America at Watts Water Technologies.

“I take immense pride in leading the exceptional team at Rusco and Vu-Flow Filtration, two outstanding family businesses deeply rooted in the water quality industry,” said White. “I am honored to be part of this team and look forward to bringing my years of experience to this organization and securing our legacy as a leader in water filtration."

Theresa Miller, Rusco/Vu-Flow general manager, said: "With Neal’s leadership, we look forward to pioneering innovative water filtration solutions and expanding our reach to serve an even broader range of customers. Our vision is clear: to remain at the forefront of water filtration excellence, and with Neal on board, we are poised to achieve new heights."