The rebrand includes the company’s messaging, logo, collateral and website.
The water technology company, which provides filtration and pathogen detection solutions to the medical and commercial markets, says that the changes reflect its purpose, mission, vision and values, and represent a strategic shift to offer an integrated approach to water safety. This supports Nephros’s expanded focus on filtration solutions, water testing technology and the further development of support services and educational resources for its customers.
“In 2021, we committed to building a scalable infrastructure, an endeavor that built upon the articulation of the Nephros brand,” said Andy Astor, CEO of Nephros. “The rebrand enabled us to define our ‘why,’ a position now demonstrated by our new tagline: Because Water Matters, as well as our materials and digital platform.”
“Being a leader in the market means being an educator, and our new website enables us to be a resource for all things water safety,” added Astor. “This new infrastructure is built to support our future growth and overall mission.”