Mann+Hummel Middle East FZE will now directly deliver Mann-Filter branded products mainly produced in Germany to customers in the Middle East from a storage facility in the Jebel Ali free trade zone.
“Now we will be able to sell directly to customers. Customers will receive support and the goods from one source. In the Arab world direct transactions and direct contacts are very important parts of customer orientation,” said Mann+Hummel Middle East managing director Susan Falah.
Falah previously managed the Mann+Hummel representative office in Dubai, which has been established since 2007.
Mann+Hummel has been supplying air filters, oil filters, fuel filters and cabin filters through wholesalers and partners in the region since the 1960s.