Filtura is a portfolio of filter media products and customized solutions for air and liquid filtration and will bring together the Colback, Enka solutions, Evolon, Karbofil and Lutradur brands.
With the new brand, Freudenberg Performance Materials says it is pooling its know-how more effectively across product lines. The business believes Filtura will also bring greater clarity to the filter media market and enable Freudenberg Performance Materials to extend its position in this market.
Freudenberg Performance Materials says the Filtura name stands for forward-looking products and promises innovative, tailor-made filter media solutions, while underpinning Freudenberg’s pioneering focus on sustainability.
The Filtura brand will debut at the Filtech trade fair in Cologne in February.