Aquasana designs, assembles and markets water treatment products, including whole-house treatment systems, at home and on-the-go drinking water solutions, and shower filters. The company’s products are sold to US consumers through a website, as well as through retail outlets and distributors.
“This acquisition fits squarely within our stated strategy to expand our core product offerings to new geographies that present growth opportunities. We believe the water quality needs for US consumers are evolving as aging water infrastructure and consumer awareness highlight the increasing number of unhealthy drinking water situations,” said Ajita Rajendra, A O Smith chairman and CEO.
Aquasana’s 2016 sales are expected to be around US$44 million, with approximately 35% generated by consumable water treatment filters.
Todd Bartee, CEO of Aquasana, said: “We are extremely excited about the benefits of combining with such a compelling partner like A O Smith. This combination will enhance Aquasana’s reach to a much broader base of customers and extend our healthy living brand, as well as enhance the positive future prospects for our employees, customers and suppliers.”
Baird served as the exclusive financial advisor to Aquasana on this transaction.