Cummins Filtration decided to add Mandarin after web analysis indicated an increase of more than 30% in the number of Mandarin-speaking customers who have been accessing the website and requesting local language content.

Kamini Patel, executive director of marketing for Cummins Filtration, said: “We are thrilled about the broad global usage of our digital content since the launch of the newly designed website. Customers are increasingly using web tools and digital media to speedily access product and service information globally.”